JD Yanxi is JD.com’s conversational AI platform, powering customer service, marketing copy and agent building for retail scenarios.
Yanxi is JD’s industry large-model brand, trained on retail and supply-chain scenarios and deployed across JD’s own customer-service operations. It powers intelligent customer support bots that handle order, logistics and after-sales questions, and it generates product marketing content for merchants. The Yanxi agent platform lets enterprises build custom agents grounded in their own knowledge bases. Brands use Yanxi to automate service and merchandising tasks at JD-scale conversation volumes.
Pricing page not published; contact sales. Yanxi is delivered as a JD Cloud enterprise service, with fees negotiated per deployment based on usage volume, modules and support level.
Retailers, brands and enterprise service teams in China that want large-model customer service trained on commerce scenarios.
No. Yanxi is an enterprise product; JD merchants may access some capabilities through platform programs, but full deployment is contracted.
Yes. Yanxi offers an agent development platform and APIs for enterprises building on JD Cloud.
Its retail-specific training and JD operational data give it an edge over general-purpose customer-service bots.
Retailers deploy Yanxi customer-service agents that resolve order, logistics and returns questions without human agents, escalating edge cases with full context. Merchants generate product descriptions and campaign copy tuned to JD’s marketplace. Enterprises build custom agents on the Yanxi platform grounded in their own manuals and policies. Contact centers use voice AI to handle peak-volume phone inquiries.
Deployment is oriented to JD Cloud customers and Chinese compliance regimes. Agent quality depends on knowledge base curation, and handoff design matters for customer satisfaction. Alibaba’s Quark and Dianxiaomi-era service suites, plus Salesforce and Udesk, compete in customer-service AI.
Yanxi deploys through JD Cloud with enterprise onboarding covering knowledge base preparation, channel integration and compliance configuration. Customer service agents connect to JD and merchant systems for order and logistics data, while voice services integrate with contact center infrastructure. Custom agent building uses the Yanxi platform’s tools and APIs. Rollouts typically start with high-volume service scenarios, measure resolution rates, then expand to marketing content. Ongoing tuning focuses on knowledge freshness and handoff design, supported by JD’s industry team.