QoQo is an AI companion for the early stages of UX design, focused on user research and discovery. Available as a Figma plugin and powered by OpenAI, it generates structured research deliverables in seconds — personas, journey maps, and information architecture — so designers can start projects with an organized picture instead of a blank canvas.
Based on the designer’s input, QoQo produces cards describing a persona’s goals, needs, motivations, frustrations, and tasks, and helps identify challenges, risks, and key elements for a design brief. The tool is positioned as a complement to real user research rather than a replacement: it draws on broad public knowledge to speed up discovery, while the designer validates findings in their own context. QoQo says its data practices are privacy-conscious, with research information not shared or used for training without explicit consent. The site lists professionals from teams at companies such as Microsoft, IBM, Accenture, Deloitte, Salesforce, and the BBC among its users.
QoQo follows a Freemium model with a free trial. The Professional plan is listed at $4 per month for one user with unlimited access to features including personas, journey mapping, information architecture, and the chat assistant.
QoQo is built for design agencies, internal product teams and startups, and freelance UX designers who need to move through research and discovery quickly — especially on small budgets or projects without a dedicated UX researcher.