Zawa AI is a brand-design agent from Starii that turns a business name or a rough sketch into a complete brand identity — logo, color palette, typography, and brand guidelines — in minutes. It began life as X-Design and was renamed Zawa AI in March 2025. Its brand-memory system saves your chosen kit and automatically applies it to every new design, so menus, posters, and product photos stay consistently on-brand.
Zawa AI is built for small businesses that need professional branding without hiring a designer or agency. You describe your business — a restaurant, café, retail shop, or local service — and the agent generates logo concepts in a range of styles. Once you pick a direction, Zawa assembles a full brand kit around it: the logo files, a matched color palette, font pairings, and simple usage guidelines that keep the identity coherent everywhere it appears.
From that kit, the tool extends into everyday marketing production. Its AI product photography places your products into styled, on-brand scenes, and a compact set of photo tools handles background removal, object removal, and image enhancement. Because the brand kit is remembered, a café owner can produce a new menu, a social post, and a window poster in one sitting and have all three look like they came from the same design team.
Zawa AI is freemium: core logo and brand generation is free to use, with paid upgrades for premium templates, higher-resolution exports, and larger generation quotas. Pricing page not published; contact sales for current plan details.
It is built for restaurants, cafés, retail shops, and other small businesses that need a credible brand identity and a steady stream of on-brand marketing visuals, but do not have an in-house designer. Solo founders launching a new brand can go from a name to a working brand kit in a single session.
Yes. Zawa AI is the new name of X-Design, the brand-design app from Starii, renamed in March 2025. The x-design.com site now resolves to the same product under the Zawa AI brand.
No. Zawa AI is developed by Starii (the X-Design app, Android package com.starii.xdesign). It is a different product from Meitu Design Studio, which is Meitu’s own design tool.
Yes, core brand generation and photo tools are free to use. Paid upgrades unlock premium templates, higher-resolution exports, and larger generation quotas.