Tencent Zhiying is a cloud-based AI video creation platform offering digital human anchors, video editing, and text-to-video for Chinese content creators.
Tencent Zhiying is Tencent’s online intelligent video creation platform, combining digital human anchors with cloud video editing. Users generate news-style videos from text, choose from a library of virtual anchors, and produce content complete with voiceover, subtitles, and visuals — all in the browser. It also supports text-to-video, article-to-video, and template-based creation.
Deeply integrated with Tencent’s ecosystem (WeChat, Tencent Video, Tencent Cloud), Zhiying serves media organizations, enterprises, and individual creators in China. Features include digital human customization, smart editing, green-screen synthesis, and one-click distribution to Chinese content platforms.
Zhiying’s cloud architecture means rendering happens on Tencent’s infrastructure — no local software or hardware constraints — and finished videos distribute naturally through WeChat and Tencent’s content platforms. Smart editing tools handle routine tasks like footage trimming and subtitle timing.
Zhiying is freemium: basic video editing, automatic subtitles, and a free monthly quota of digital-human video generation are available to all users. Paid memberships unlock premium digital humans, longer videos, HD exports, and larger quotas. Membership pricing is listed in RMB inside the product and requires a Tencent account login to view.
Zhiying serves Chinese media companies, enterprises, and creators producing news, marketing, and educational video content with digital presenters.
It is ideal for organizations embedded in the Tencent ecosystem.
Chinese media outlets and corporate PR departments use Zhiying for bulletin-style video production with digital anchors.
Free monthly quotas cover basic usage; premium digital humans and advanced features require paid memberships.
Tencent Cloud provides API access for enterprise customers requiring programmatic video generation.
Zhiying integrates with Tencent’s media ecosystem and news-style production, Wondershare Virbo targets cross-border e-commerce, and HeyGen serves global business video needs.
Yes — Zhiying supports custom digital human creation for brands and presenters, producing personalized virtual anchors for consistent video communication.