Smart Copy by Unbounce

Smart Copy is Unbounce’s AI copywriting tool that generates high-converting ad copy, emails and landing page content from a library of proven templates.

Overview

Smart Copy (originally from Snazzy AI, acquired by Unbounce) generates marketing copy using trained templates built around proven frameworks — AIDA, PAS, feature-benefit and more. It produces ad copy for Google and Facebook, email subjects and bodies, landing page sections and product descriptions, all tuned for conversion rather than filler.

The tool includes a content expander, rewriter and summarizer, supports over 30 languages and lets teams save brand voice profiles. Because it comes from Unbounce, the conversion expertise of the landing page platform is baked into how the copy is written.

Smart Copy’s template library spans the full funnel — Google and Facebook ads, email subject lines and bodies, landing page heroes, product descriptions and more — each built on conversion copywriting frameworks. Generation is brand-aware once you set up a profile, and expansion, rewriting and summarization tools handle content iteration. Integration with Unbounce’s landing page platform connects copy directly to high-converting pages.

Key Features

• 50+ templates for ads, emails, landing pages and more
• Conversion-focused frameworks (AIDA, PAS and others)
• Content expander, rewriter and summarizer tools
• Brand voice profiles for consistent output
• Support for 30+ languages
• Integration with Unbounce landing page workflows

Pricing

Smart Copy offers a free plan with daily generations; paid plans unlock unlimited generation, more projects and team features.

Who Is It For

Performance marketers and small teams writing ads and landing page copy who want conversion-tuned AI output.

FAQ

Is Smart Copy free to use?

Yes, a free plan with daily limits exists; unlimited use requires a paid plan.

Does Smart Copy offer an API?

Smart Copy is a web app and browser extension; deeper integration happens through Unbounce products.

How does Smart Copy compare to alternatives?

Its conversion framework templates and Unbounce DNA target performance copy specifically.

Which copy formats can Smart Copy generate?

Smart Copy covers ads, emails, landing pages, product descriptions, taglines and more through 50+ specialized templates.

What are the main use cases of Smart Copy?

Performance marketers use Smart Copy to generate Facebook and Google ad variations for testing, write landing page sections aligned with conversion frameworks, draft email subject lines and body copy, and produce product descriptions at scale. Brand profiles keep output consistent, and expansion and rewriting tools support iterative refinement. It is especially popular among teams already using Unbounce for landing pages.