Shotstack is a cloud video editing API that lets developers and automation workflows generate videos programmatically. Videos are described as JSON, rendered in the cloud, and delivered as finished MP4 files ready to publish.
Shotstack was built for one job: mass-producing templated video without a render farm. You define a timeline of clips, titles, images, audio and effects in JSON, merge in data such as names, prices or photos, and the API renders the result at scale. Businesses use it for personalized marketing videos, real-estate listings, sports highlights, e-commerce product clips and user-generated content features inside apps. A visual template designer and an embeddable white-label editor cover the design side, while integrations with Zapier, Make and Airtable let non-developers trigger renders from spreadsheets and forms. Rendering runs entirely on managed cloud infrastructure that scales from a few test videos to millions of production renders, and official SDKs and sample applications shorten the time it takes to integrate video generation into an existing product. That mix of API depth and no-code access is why Shotstack shows up in both developer stacks and marketing operations setups.
Shotstack offers pay-as-you-go rendering at $10 per 50 minutes of video, with 10 free credits when you sign up. Subscription plans add volume and features: Starter at $39/month, Pro at $99/month, Scale at $199/month and Volume at $499/month. The white-label editor and enterprise options are priced separately for platforms embedding Shotstack into their own products.
Developers and product teams building video creation into apps, and marketing operations teams automating personalized, data-driven video campaigns without manual editing.