Scrunch is an AI customer experience platform that helps brands show up correctly in AI search. It combines AI search visibility and optimization with AXP — technology that serves AI crawlers a streamlined, machine-optimized version of your website so answer engines can read, understand, and cite it accurately.
Most websites are built for human browsers, full of scripts and layout overhead that waste AI crawlers’ tokens and invite misreadings. Scrunch addresses both sides of that problem. On the measurement side, it monitors how AI platforms present your brand, so teams can see where they are mentioned, miscited, or missing entirely. On the delivery side, its AXP layer transforms pages into token-light, semantically rich content delivered directly to AI consumers — Scrunch’s own website demonstrates the approach live, serving compressed versions of its pages with over 95% token reduction while preserving the full meaning. The result is that when ChatGPT, Perplexity, or other AI systems come looking, they get a clean, authoritative version of your content that is far more likely to be cited the way you intended. That makes Scrunch as much an infrastructure play as an analytics one: fix what the crawlers receive, and every downstream AI answer improves.
Scrunch is a paid subscription platform for marketing teams; plans are arranged through the Scrunch team.
Scrunch is for brand, content, and SEO teams at companies that care how AI answer engines represent them — especially sites whose complex pages risk being skipped or misunderstood by AI crawlers.