Scibids

Scibids (DV Scibids AI) is DoubleVerify’s AI solution for programmatic advertising, building custom bidding algorithms that optimize campaigns toward each brand’s own KPIs. (★ 4.7 on Capterra)

Overview

Now part of DoubleVerify, Scibids plugs into the major demand-side platforms and uses first- and third-party data to adapt bidding strategies dynamically, impression by impression. Instead of optimizing for cheap media alone, its custom algorithms can target quality-based metrics such as Quality CPMs — which factor in fraud, viewability, cost and frequency — attention levels, or return on ad spend. Combined with DoubleVerify’s media quality and attention data, including inside walled gardens through DV Authentic AdVantage, Scibids automates the thousands of bid decisions that media teams would otherwise have to make manually, boosting performance and efficiency across campaigns. Each engagement starts by building algorithms around the advertiser’s own measurement framework — whether that is incremental sales, qualified visits or efficient reach — and the models keep learning from campaign results, reallocating budget toward the impressions and placements that actually move the chosen KPI.

Key Features

• Custom AI algorithms aligned to each brand’s specific KPIs
• Dynamic bid optimization across leading DSPs and media buying platforms
• Quality CPM (qCPM) optimization using fraud, viewability, cost and frequency signals
• Attention-based optimization powered by DoubleVerify attention metrics
• ROAS optimization focused on the impressions most likely to convert
• Coverage of the open web and walled gardens via DV Authentic AdVantage
• Automates campaign adjustments without manual lift from media teams
• Transparent reporting on how AI decisions drive campaign outcomes

💳 Pricing

Scibids is sold as part of the DoubleVerify platform to enterprise advertisers and agencies. Pricing page not published; contact sales.

Who Is It For

Brand advertisers, media agencies and programmatic trading teams running large campaigns who want AI-driven bidding tuned to their own business outcomes rather than generic platform defaults.