Roomle is a 3D planning platform for furniture retailers, letting shoppers configure and visualize products in their own space before buying.
Roomle powers the “will it fit and how will it look” moment in furniture retail. Its Rubens platform lets shoppers configure modular furniture in 3D — choosing sizes, materials, and components — with AR preview in their own room. For retailers, Roomle provides product digitization services and integrations that embed configurators into e-commerce sites. The platform handles the complexity of modular product logic so customers can self-serve a purchase that used to require a salesperson.
Retailers see conversion lift when shoppers can configure confidently: modular logic prevents impossible combinations, and AR answers fit questions in the customer’s own room. The integration model keeps the experience inside the retailer’s brand.
Retailers start by digitizing a product range, defining the variants and constraints the configurator enforces. Embedding follows, with analytics showing where shoppers engage and drop, which informs both merchandising and product development decisions.
Product digitization is the unglamorous foundation: accurate models and variant rules are what make configurators trustworthy. Retailers that invest here see fewer returns and support tickets, because customers understand exactly what they are buying before the order is placed.
The AR experience runs in browsers and apps without plugins, which keeps shopper friction low. Retailers gain analytics on configuration behavior — the options customers actually want — which feeds merchandising and product development decisions.
Individuals can use planning tools freely; retailer and manufacturer offerings are priced commercially through the Roomle team.
Furniture retailers and manufacturers that want interactive, visual buying experiences online and in store. It fits furniture retailers and manufacturers selling configurable products.