Profound is an AI search platform that shows marketing teams how answer engines describe their brand — and then acts on it. Its AI Marketer agents identify the work worth doing, draft the content, and stage it for approval, closing the loop between AI visibility data and execution.
As buyers shift from search results to AI answers, Profound tracks how models like ChatGPT present a brand: what is said, which pages are cited, and how sentiment trends over time. The platform analyzes billions of real user conversations to reveal what people actually ask AI, then synthesizes scattered sources into structured, always-current brand records that ground its agents. Profound’s agents rewrite pages suffering from citation decay, build new pages for questions a brand cannot yet answer, and open up content that AI crawlers cannot currently read. A Command Center gives leaders a live view of agent deployment and impact across the team, and the platform reports usage by a third of the Fortune 100. Profound also publishes ongoing research into how AI search behaves, from where AI citations come from to how commercial conversations with chatbots are growing.
Profound is a paid subscription platform aimed at marketing organizations; plans are arranged through the Profound team rather than listed publicly.
Profound is built for CMOs, content and SEO teams, and enterprise marketing organizations that need to measure — and actively improve — how AI answer engines present their brand.