Placid is a creative automation platform that generates videos, images and PDFs from templates and data. It connects a drag-and-drop template editor to APIs and no-code tools, so recurring visuals produce themselves.
Placid starts with a template: you design a layout once, mark the text, image and video layers as dynamic, and then generate endless variations from data. Marketers use it for social media graphics and videos pulled from blog posts or product catalogs, podcasters turn episodes into audiogram videos, and event teams generate personalized attendee content. Generation can be triggered from the REST API, from automation platforms like Zapier and Make, from Airtable and Webflow, or in bulk from CSV data, which makes Placid a friendly middle ground between a design tool and a rendering engine. Because templates are data-driven, a single design can serve an entire campaign: swap a headline, a product photo or a price and the next variation is ready in seconds, in every aspect ratio the campaign needs.
Placid runs on a credit system: generating an image costs 1 credit, and a video costs 10 credits per 10 seconds of footage. Subscription plans bundle a monthly credit allowance that scales with volume, and every plan can be tested with a free trial that does not require a credit card. Higher tiers add more credits, team seats and priority rendering.
Social media and content teams, podcasters, event marketers and no-code automators who produce the same visual formats repeatedly and want them generated from data instead of by hand.