Magic Hour is an online AI creative studio with more than 100 tools in one account, including AI headshot and avatar generators, face swap, talking photos and image-to-video — most of them free to try without signing up.
Magic Hour says it serves over 3.8 million creators and 2,000 teams, including professional sports creative teams. Its portrait toolset covers the jobs people usually buy separate apps for: generating professional AI headshots, creating stylized avatars, swapping faces in photos and videos, and animating a portrait into a talking, lip-synced video. Around those sit text-to-video and image generators, an AI image editor and a library of more than 10,000 templates, all drawing from one credit balance. Developers get the same capabilities through a REST API with SDKs for Python, Node, Go and Rust, which makes Magic Hour popular for automated, personalized media campaigns. For teams, shared workspaces and campaign templates keep brand assets consistent across everyone who is generating content.
Magic Hour is freemium: supported tools can be used free without a credit card, with limits on volume and resolution. Paid subscriptions add a monthly credit balance, higher-resolution and watermark-free exports, faster queues and access to premium models, and unused credits roll over. Current plan prices are listed on the official pricing page.
Creators and social teams who want headshots, avatars and face-based video tools in one place, and developers who need those capabilities behind an API.