Loomly

Loomly is a social media management platform with AI-assisted post ideas, optimization tips and approval workflows for teams.

Overview

Loomly guides teams through the whole publishing workflow: a calendar-based planner, post ideas based on trends and dates, optimization tips as you compose, and multi-level approval workflows for brand governance. Its AI assistant drafts captions and suggests improvements, and the platform covers all major networks with previews per channel. Analytics and audience insights close the loop, and collaboration features support agencies managing multiple brands. It balances ease of use with team process discipline.

How It Works

Set up your brand calendar and connect social accounts, then use post ideas and AI suggestions to fill the plan. Route drafts through approval steps, preview per platform and schedule; review analytics to refine future content.

Key Features

• Calendar-based planning with post ideas and trends
• AI caption drafting and optimization tips
• Multi-step approval workflows for brand governance
• Per-platform previews before publishing
• Cross-network scheduling and analytics
• Agency-friendly multi-brand workspaces

Pricing

Loomly offers a free trial; paid plans scale by number of users, social accounts and advanced analytics features.

Who Is It For

Marketing teams and agencies that need structured social media workflows with approvals, not just a scheduling queue.

Common Use Cases

• Team-managed social media calendars
• Agency client content approvals
• On-brand multi-channel publishing

FAQ

Is Loomly free to use?

Loomly provides a free trial for evaluating the full workflow; continued use requires a paid subscription sized to your team.

Does Loomly offer an API?

Loomly offers integrations with marketing stacks but does not currently run a fully self-serve public developer API.

How does Loomly compare to alternatives?

Compared with lightweight schedulers, Loomly adds approval governance and idea generation; compared with enterprise suites, it is faster to deploy and easier to learn.

What should I know before adopting Loomly?

Loomly balances usability and process; enterprises needing deep listening or advertising management will need extra tools. For planning, approval and publishing, it covers the full workflow.

Does Loomly support TikTok scheduling?

Yes — Loomly schedules and publishes across major networks including TikTok, with per-platform previews so you can optimize captions, covers and formats before anything goes live. Approval workflows make it easy for teams and agencies to review content before publication across brands.

Can agencies manage multiple client brands?

Yes. Loomly supports multi-brand workspaces with separate calendars, approvals and analytics per client, which suits agencies managing several accounts. Client-facing approval links let external stakeholders review and comment without needing their own Loomly seats, streamlining the review cycle.