Frase

Frase is an SEO content platform that turns SERP research into optimized briefs and AI drafts built to rank for target keywords.

Overview

Frase streamlines the path from keyword to published article. Its SERP analyzer studies the top results for a query and distills them into a content brief listing headings, questions, and statistics worth covering. The AI writer drafts against that brief, and the content editor scores each draft with an optimization grade showing how well it covers the topic compared with competitors. Frase also surfaces questions from Google’s People Also Ask and community forums, which helps writers match real search intent. The brief workflow is what teams standardize on: one researcher builds the brief, and every writer drafts against the same evidence base. Question research captures audience language that keyword tools miss, improving content fit for search intent. The optimizer’s grade gives editors an objective pre-publish check.

Key Features

• Automated content briefs built from analysis of top-ranking SERP results
• AI writer that drafts articles structured against the research brief
• Optimization scoring that grades topic coverage against competitors
• Question research from People Also Ask, forums, and social channels
• SERP analytics showing word counts, headings, and domain authority of rivals
• Citation and source linking for evidence-based content
• Templates and workflows for repeatable content production

Pricing

Frase is a paid platform with a low-cost trial. Plans are tiered by the number of documents researched and optimized per month, and an add-on provides unlimited AI words. Solo and team plans fit freelancers through agencies. Team plans scale by document volume, and the unlimited AI add-on removes the main usage anxiety for writers.

Who Is It For

Frase is for content marketers, SEO specialists, and agencies that build data-informed articles and want research, briefs, and optimization in a single workflow. Freelance SEO writers use briefs to deliver structured, defensible drafts to clients.

FAQ

Is Frase free to use?

Frase offers a low-cost trial rather than a free tier; plans are subscription-based per document volume. The low-cost trial makes evaluating Frase against real keywords effectively risk-free.

Does Frase offer an API?

Frase provides integrations and team features for content operations; most users work within its brief and editor workflow. Frase integrates with common content stacks, and team plans add workflow administration features.

How does Frase compare to alternatives?

Frase emphasizes briefs and question research, while Surfer SEO focuses on on-page scoring depth and Clearscope on clean optimization grading. Frase is the brief-first choice; Surfer SEO is the scoring-first choice for on-page optimization.