Foreplay is an ad inspiration and creative workflow platform where performance marketers save, organize and analyze winning ads — then turn the best ones into briefs for their next campaign.
Foreplay replaces the screenshot chaos of ad research with a proper swipe file. A Chrome extension lets you save any ad from the Meta, TikTok or LinkedIn ad libraries into shared boards, while the Discovery library offers a searchable collection of curated ads you can filter by format, niche, longevity and performance signals. Teams can track competitors with Spyder, which follows brands and surfaces their newest creatives, and analyze creative data with Lens. When it is time to produce, Foreplay’s AI Briefs convert your saved references into structured creative briefs with scripts and storyboards for editors and UGC creators.
Every saved ad keeps its metadata — format, call to action, the dates it was seen and the landing page it points to — so a swipe file stays searchable months later instead of decaying into a folder of dead screenshots. Teams can share boards with clients for feedback, comment on references and hand briefs straight to editors, which makes Foreplay as much a creative production tool as a research one.
Basic costs $59/month for one seat, Workflow is $175/month for up to five seats, and Agency is $459/month for up to ten seats; annual billing drops these to $49, $149 and $389 per month. A 7-day free trial is available without a credit card.
Media buyers, creative strategists, DTC brands and agencies who run paid social and need a systematic way to research competitors and brief creatives instead of scrolling ad libraries manually.