Fabulous is an award-winning habit-building and self-care app that structures your day around science-backed morning, afternoon, and evening routines — with human coaching on top.
Fabulous started as a research project on behavior change and became Apple’s Best Self-Care App of 2018, a Google Play Best App finalist, and a Google Material Design Award winner. Its core mechanic is the routine: rather than a loose list of habits, the app walks you through timed morning, afternoon, and evening sequences that stack small actions into an automatic rhythm.
Content comes as “Journeys” — guided multi-week programs unlocked one at a time, deliberately, because the team argues binge-consumption kills behavior change. Popular Premium trainings include Mental Toughness (visualization techniques from elite athletes), the 4 Hours Deep Work session (a coach-like flow state session), the Mind Bus for defusing stressful thoughts, and a Productivity Beeper that nudges you back when you drift.
Two human layers differentiate it: a 24/7 on-demand coaching library for 2-minute boosts, and bookable sessions with real live coaches for an “inner shift.” Circles provide community support with members on similar journeys, and companion apps (Lune for sleep, Clarify for focus) extend the ecosystem.
Free version with basic activities and editorial content; a 7-day free trial unlocks Premium. Premium costs about $39.99-49.99/year (US App Store lists an annual subscription at $49.99 and a quarterly plan at $39.99; promotions vary). Pricing verified via 2026 reviews (nervewindow.com, au.reachout.com).
Ideal for people whose days feel unstructured and who respond to guided routines and coaching rather than raw tracking. Less suitable for minimalists who just want a simple habit checkbox, or shift workers whose fixed-time routines don’t fit.