Brevo

Brevo (formerly Sendinblue) is an all-in-one email, SMS and CRM platform with AI-assisted campaign creation, marketing automation and transactional messaging.

Overview

Brevo combines email marketing, SMS, WhatsApp, chat, CRM and automation in one platform — with transactional email infrastructure that serious senders appreciate. Its AI features generate subject lines and email content, optimize send times and predict the best audience segments, while the visual automation builder handles complex journeys across channels.

Its pricing model stands out: plans are based on emails sent rather than contacts stored, which makes Brevo affordable for businesses with large lists. Landing pages, forms, Facebook ads and sales CRM round out the platform.

Brevo’s infrastructure handles both marketing campaigns and transactional messages, with dedicated IP options and deliverability tooling that high-volume senders appreciate. The visual automation builder spans email, SMS, WhatsApp and chat, and AI features generate copy, predict send times and score audiences. Pricing by email volume rather than stored contacts keeps costs predictable for businesses with large lists.

Key Features

• Email, SMS, WhatsApp and chat in one platform
• AI content generation and send-time optimization
• Visual marketing automation across channels
• Transactional email with dedicated IP options
• Deliverability tools and send-time prediction
• Shared pricing by email volume, not contact count

Pricing

Brevo offers a free plan with daily send limits; paid plans scale by monthly email volume and add features like automation, A/B testing and landing pages.

Who Is It For

Businesses that want multi-channel messaging and transactional email under one roof, especially those with large contact lists.

FAQ

Is Brevo free to use?

Yes, the free plan covers moderate sending; growth unlocks through volume-based paid plans.

Does Brevo offer an API?

Yes — Brevo provides REST APIs and SDKs for transactional email, SMS and CRM operations.

How does Brevo compare to alternatives?

Volume-based pricing and transactional infrastructure give it an edge over contact-based platforms.

Does Brevo offer transactional email?

Yes — transactional email and SMS via API is a core capability, alongside marketing campaigns and automation.

What are the main use cases of Brevo?

Businesses use Brevo for marketing newsletters and automated journeys across email and SMS, transactional messaging like receipts and alerts sent through its API, live chat and WhatsApp support conversations, and lightweight CRM workflows. Its volume-based pricing makes it popular with companies holding large contact lists, and dedicated IP options serve high-volume senders who care deeply about deliverability.

Does Brevo support marketing automation?

Yes — Brevo’s visual automation builder creates multi-step journeys triggered by contact behavior, with conditions and splits across email, SMS and other channels.