AdRoll

AdRoll is a marketing platform for retargeting and brand awareness campaigns across web, social and email, with AI optimizing audiences, bids and creative.

Overview

AdRoll helps ecommerce and growth brands run cross-channel campaigns from one place. Its AI manages audience targeting, budget allocation and bid optimization across display, native, social and email, while creative tools generate ad variations and product ads automatically. Retargeting remains its core strength — bringing shoppers back across the open web.

The platform includes marketing automation for email, audience insights, and attribution reporting that connects ad spend to revenue. Its long history in retargeting gives its models a deep store of performance data.

AdRoll’s retargeting engine uses machine learning to bid across the open web, bringing shoppers back after they leave your site. AI also optimizes audiences and budgets across display, native, social and email, while creative tools generate product ads automatically. Marketing automation and revenue attribution connect campaign spend to ecommerce outcomes.

Key Features

• Cross-channel retargeting across web, social and email
• AI bid and budget optimization
• Automated ad creative and product ad generation
• Audience insights and lookalike modeling
• Marketing automation and email campaigns
• Revenue attribution and ROI reporting

Pricing

AdRoll plans combine platform fees with ad spend; a free trial is available and pricing scales with spend level and features.

Who Is It For

Ecommerce and DTC brands wanting retargeting and multi-channel campaigns managed with AI optimization.

FAQ

Is AdRoll free to use?

A free trial exists; the platform charges based on plan and advertising spend.

Does AdRoll offer an API?

AdRoll integrates with ecommerce and marketing stacks; API access is available for partners.

How does AdRoll compare to alternatives?

Its retargeting heritage and cross-channel reach make it a strong choice for bringing shoppers back.

Which channels does AdRoll advertise on?

AdRoll runs campaigns across display, native, social and email, with retargeting as its historical core strength.

What are the main use cases of AdRoll?

Ecommerce brands use AdRoll to retarget shoppers across the open web and social networks, run prospecting campaigns for brand awareness, coordinate email follow-ups and measure which campaigns drive revenue. AI optimizes bids and audiences automatically, while product ad generation keeps creative fresh. Its strength is bringing back visitors who browsed but did not buy.

Does AdRoll support email marketing?

Yes — AdRoll includes email campaigns and automation alongside advertising, coordinating retargeting and messaging in one platform.

Support for product catalogs keeps retargeting creative automatically refreshed with current inventory and pricing.