Coze

扣子 (Coze) is ByteDance’s AI agent development platform — build, deploy and monetize intelligent agents and chatbots without writing code.

Overview

扣子 (Coze) is a leading Chinese agent-building platform: its visual workflow editor assembles LLMs, plugins, knowledge bases, memory and code nodes into sophisticated agents that can be published to Feishu, WeChat, Douyin, Telegram, web and more. A rich plugin marketplace and templates make advanced agents — customer service, content creation, data analysis — buildable in hours. Enterprise editions add team workspaces, private deployment and model options including Doubao (豆包) and third-party LLMs. It has become the default starting point for Chinese no-code AI agent creation.

Builders assemble agents visually: a knowledge base grounds answers in uploaded documents, plugin nodes call external services, and workflow branches handle complex logic. Publishing targets China’s dominant channels — WeChat, Feishu, Douyin — plus the web, and the bot store exposes successful agents to other users. Enterprise editions add team workspaces and private deployment, while model choice includes Doubao and third-party LLMs.

Key Features

• Visual agent workflow builder with plugins, memory and code nodes
• Knowledge-base RAG for grounding agents in your documents
• Multi-platform publishing: Feishu, WeChat, Douyin, web and IMs
• Plugin marketplace and agent templates
• Bot store with monetization options for creators
• Enterprise editions with private deployment and team collaboration
• Publishing to WeChat, Feishu and Douyin in one click
• Bot store with monetization for agent creators

Pricing

扣子 is freemium: individual use of the platform is free with model-usage quotas, while premium and enterprise editions (per team/usage) add capacity, private deployment and advanced capabilities.

Who Is It For

It serves Chinese creators, startups and enterprises building chatbots and AI agents — from hobbyists to customer-service automation teams.

A retailer builds a customer-service agent grounded in its product knowledge base, publishes it to WeChat and the web, and lets it handle order questions around the clock. Workflow nodes handle refunds and escalations, the bot store exposes successful patterns to others, and enterprise editions add private deployment for regulated data.

FAQ

Is 扣子 free to use?

Yes, the platform is free to build and publish with usage quotas; enterprise features are paid.

Does 扣子 offer an API?

Yes — agents can be integrated into applications via APIs and SDKs.

How does 扣子 compare to alternatives?

Compared with Dify or GPTs, 扣子’s advantages are domestic channel publishing (WeChat, Feishu, Douyin) and template ecosystem; Dify leads on open-source self-hosting.

Do I need coding skills to build with 扣子?

No — the visual workflow builder requires no code for most agents, while optional code nodes and APIs give developers escape hatches for custom logic.