美图秀秀 (Meitu) is China’s iconic photo beautification app, now with AI portrait retouching, generative effects and batch editing.
Meitu turned mobile photo editing into a mainstream activity in China and continues to lead with AI. Its retouching engine handles skin smoothing, facial reshaping, makeup transfer and body adjustments with fine-grained sliders, while generative features add stylized backgrounds, AI outfits and poster templates. The app is backed by a web version and desktop tools for batch workflows, and its template marketplace keeps styles current with social trends. Beyond selfies, Meitu supports e-commerce image production such as background replacement and product posters.
Core editing is free with ads and daily limits; a VIP membership unlocks premium effects, HD exports, batch tools and cloud storage for a monthly or annual fee.
It serves everyday consumers, influencers and small merchants in the Chinese market who need quick, attractive portrait and product images.
Open the app or web editor, import a photo and apply one-tap beautification, then fine-tune with sliders for skin, face shape and makeup. Generative tools add stylized backgrounds or outfits, and the batch module handles product images with background replacement and poster templates. Finished work exports at the resolution each channel needs, with VIP membership lifting quality caps.
Portrait work is where the engine shines, so let the automatic pass run first and only adjust what looks unnatural. Merchants should build batch templates once for each product line; that turns catalog updates into minutes of work. Creators posting to different platforms can keep one edit and vary export settings, preserving a consistent look across channels without redoing the work.
Yes, the base app is free. Premium AI effects, high-resolution exports and batch features sit behind the VIP subscription.
Meitu offers enterprise imaging solutions and SDKs for businesses; consumer API access is not a primary offering.
Its portrait-beautification engine remains the benchmark in China, with effect quality and trend responsiveness that generic editors rarely match.
Yes, the batch module processes many images at once for e-commerce catalogs, applying background replacement and template text automatically. Batch features are part of the VIP membership and save hours during large product updates.