Chanmama

蝉妈妈 is a leading Chinese short-video and live-commerce analytics platform for Douyin data, influencer selection and product research.

Overview

Chanmama provides deep data intelligence on the Douyin ecosystem: live-streaming sales analytics, short-video trend tracking, creator ranking and product selection insights. Brands use it to find suitable creators for campaigns, benchmark competitors’ live-commerce performance and spot rising products and content trends early. Its dashboards cover products, creators, live streams and videos with daily refresh, and report exports support marketing teams. It is an industry-standard tool in Chinese live-commerce operations.

How It Works

Register an account, choose the categories and creators to follow and browse live and short-video data leaderboards. Use creator screening to match campaign partners, track competitor live performance and product trends and export reports regularly to support decisions.

Key Features

• Douyin live-commerce data with sales and GMV estimates
• Creator rankings and audience profiles for influencer selection
• Product library and selection analysis spotting rising items
• Short-video trend and hot-topic tracking
• Competitor live-stream and campaign monitoring
• Daily and weekly report exports for marketing workflows

Pricing

Chanmama is a paid subscription service, tiered by data dimensions and account scale, with limited free trial queries available.

Who Is It For

Chinese brands, MCN agencies and e-commerce operations teams who need Douyin live and short-video data insights to guide spending and product selection.

Common Use Cases

• Product selection and creator screening for live commerce
• Competitor live-stream monitoring
• Short-video content trend insight

FAQ

Is 蝉妈妈 free to use?

Chanmama offers limited free trial queries; full data dimensions and long-term monitoring require a paid subscription.

Does 蝉妈妈 offer an API?

Chanmama provides data APIs and custom reporting services for enterprise customers; contact its business team for details.

How does 蝉妈妈 compare to alternatives?

Compared with general social analytics tools, Chanmama is built deep into the Douyin ecosystem — live-commerce data granularity and creator database scale are its core advantages.

What should I know before adopting 蝉妈妈?

Chanmama covers the Douyin ecosystem with third-party estimated figures — cross-verify against official backend data. For Kuaishou and Xiaohongshu needs, pair it with other platform tools.

How accurate is Chanmama’s data?

Figures are third-party estimates modeled from publicly available data and can differ from official platform backends — use them for trend judgment and cross-check against real store and creator data before making major spending decisions or contract commitments with creators.

Is it suitable for individual creators?

It is built for brands, MCNs and e-commerce teams; individual creators can evaluate value through free trial features before subscribing.