Middleware is a unified cloud observability platform with AI-driven insights that consolidates logs, metrics, traces, and monitoring in one place.
Middleware offers full-stack observability — infrastructure monitoring, APM, logs, and synthetic monitoring — in a single platform with AI assistance built in. Its AI copilot helps investigate incidents by correlating signals across metrics and logs, and its unified data model means engineers query everything from one interface. The platform is positioned as a cost-effective consolidation play, replacing multiple point tools with one subscription. Startups and mid-size engineering teams adopt Middleware for its breadth and quick setup.
Middleware consolidates the observability sprawl: infrastructure monitoring, APM, logs, synthetic checks, and Kubernetes visibility in one platform with a unified data model. The AI copilot correlates across signal types during incidents, suggesting where to look when services degrade — the investigation bottleneck that consumes on-call hours. Setup is fast thanks to OpenTelemetry support and prebuilt dashboards, and pricing is positioned deliberately below legacy suites. For startups and mid-size teams that cannot justify Datadog-scale bills or a dedicated observability engineer, Middleware delivers breadth without the sprawl. The trade-off versus incumbents is ecosystem depth and track record, but for teams consolidating point tools into one subscription, the unified experience and cost profile are the compelling variables.
Middleware offers a free trial with usage-based pricing after, billed by data ingested and retention. Plans scale with team size and volume, and the vendor positions pricing below legacy observability suites.
It is built for DevOps and engineering teams at startups and mid-size companies that want observability breadth without suite pricing or tool sprawl. It fits teams standardizing on OpenTelemetry.
Middleware offers a free trial to validate its monitoring breadth on real infrastructure. Continued usage is billed on data volume and features, with tiers designed to undercut legacy observability pricing.
Yes. Middleware supports OpenTelemetry ingestion and provides APIs for querying data and configuring monitoring, enabling automation across incident, deployment, and reporting workflows.
Compared with Datadog, Middleware bundles comparable observability scopes at lower cost with simpler pricing. Versus Grafana Cloud, it offers a more unified out-of-box experience with AI investigation assistance.