Capsule

Capsule is an enterprise video platform that lets whole organizations produce on-brand video without a professional video team. It converts a company’s After Effects files and motion design into easy templates and guided workflows, so employees in marketing, sales, support, and beyond can assemble polished, brand-approved videos on their own — as easily as editing a slide deck.

Overview

The problem Capsule targets is governance as much as editing: free tools scattered across an org produce off-brand video. Capsule’s motion engineers work with the creative team to build a custom motion design system — templates, transitions, and easing curves included — and that system then powers self-serve creation for everyone else. On top of the editor, Capsule offers Video Skills: custom video agents that can be used inside Claude or ChatGPT, so anyone can chat with an agent and be guided step by step through creating a brand-approved video. Customers include HubSpot, LinkedIn, ServiceNow, Braze, and Instacart.

Key Features

• Template system — converts After Effects projects into simple, reusable templates non-designers can operate
• Motion design systems — custom brand motion built with Capsule’s engineers so every video stays on brand
• Video Skills agents — guided, conversational video creation inside Claude or ChatGPT
• PowerPoint-simple editor — intuitive editing with zero design skills required
• Company-wide rollout — dedicated success manager and hands-on education for new users
• Long-term support — ongoing help with new designs, more teams, and rebrands

💳 Pricing

Capsule is a paid, enterprise-oriented platform sold through its sales team; there is no public free tier. Pricing is quoted per organization based on rollout scope, templates, and support.

Who Is It For

Capsule is for mid-size and large companies whose video needs have outgrown a small creative team — organizations that want hundreds of employees producing consistent, on-brand video for marketing, enablement, and communications.