Kit (ConvertKit)

Kit (formerly ConvertKit) is the email marketing platform built for creators, with AI-powered content generation, visual automations and built-in monetization.

Overview

Kit is designed around how creators actually work: growing an audience, nurturing it with email and earning from it. Its AI tools generate landing page copy, email drafts and forms in the creator’s voice; visual automations handle welcome sequences and funnels; and commerce features sell digital products, subscriptions and paid newsletters directly through the platform.

Creator-focused touches run deep — tag-based segmentation, subscriber scoring, migration concierge and a creator network for cross-promotion. The clean interface makes sophisticated email marketing approachable for writers, podcasters and educators.

Kit’s creator-first design shows in details: clean tag-based segmentation, visual automations for funnels and welcome sequences, and commerce features that sell digital products, courses and subscriptions directly. The creator network enables cross-promotion between complementary audiences, and migration concierge services ease moves from other platforms. AI tools draft landing page copy, emails and forms in the creator’s voice.

Key Features

• AI-assisted landing pages, forms and email writing
• Visual automations with tag-based segmentation
• Native selling of digital products and subscriptions
• Paid newsletters and tip jars for monetization
• Creator network for cross-promotion and growth
• Free migration concierge for new customers

Pricing

Kit offers a free plan for up to 10,000 subscribers with limited features; paid plans unlock automations, selling and premium support, scaling by subscriber count.

Who Is It For

Creators — writers, podcasters, course makers — who want audience growth, email and monetization in one tool.

FAQ

Is Kit free to use?

Yes, a free plan covers up to 10,000 subscribers; paid plans add advanced features.

Does Kit offer an API?

Yes — Kit provides REST APIs, webhooks and integrations with creator tools.

How does Kit compare to alternatives?

Creator-first monetization and usability distinguish it from business-marketing platforms.

Can I sell digital products with Kit?

Yes — Kit includes native commerce for selling digital products, paid newsletters and memberships without a separate store.

How does Kit help creators earn from their audience?

Kit treats monetization as a core workflow: creators sell digital products, courses and memberships directly through the platform, run paid newsletters with subscription management and accept tips. Email automation nurtures buyers and subscribers with tag-based sequences, and the creator network enables cross-promotion with complementary audiences. Everything runs on the same list, so audience growth and revenue live in one place.

Does Kit support landing pages and forms?

Yes — Kit includes landing pages, sign-up forms and link pages with AI-assisted copywriting, all feeding directly into your subscriber lists and automations.