NewRank

NewRank (新榜) is China’s leading new media data and content marketing platform, offering account analytics, content intelligence and marketing services across Chinese social ecosystems.

Overview

NewRank provides data and services covering the major Chinese content platforms — WeChat, Douyin, Xiaohongshu, Bilibili, Weibo and more. Marketing teams use it to discover and evaluate accounts, track content trends, benchmark competitors and manage KOL campaigns. Its AI features assist with content analysis, trend forecasting and copy generation across platforms.

The platform’s scale comes from years of indexing Chinese social content: daily rankings, industry reports and a searchable creator database. For brands running content marketing in China, NewRank is standard infrastructure for research, campaign execution and performance measurement.

NewRank’s data coverage spans WeChat official accounts, Douyin, Xiaohongshu, Bilibili, Weibo and other Chinese platforms, with daily rankings, creator databases and content trend reports. Its AI features assist with content analysis, trend forecasting and campaign copy, while the marketing services side supports KOL campaign execution and measurement end to end.

Key Features

• Account and content data across major Chinese platforms
• Creator/KOL discovery with performance benchmarking
• Content trend intelligence and industry reports
• AI-assisted content analysis and copy generation
• Campaign management and performance measurement
• Competitive tracking and daily rankings

Pricing

NewRank offers some free public data and rankings; full data access and marketing services are arranged through commercial plans and sales.

Who Is It For

Brand marketing teams, agencies and MCNs operating in China’s content and social commerce ecosystems.

FAQ

Is NewRank free to use?

Basic rankings and reports are free; comprehensive data and campaign tools are paid services.

Does NewRank offer an API?

Data services can be integrated for enterprise clients; most users work through the web platform.

How does NewRank compare to alternatives?

Its coverage and depth of Chinese platform data is unmatched by international social analytics tools.

Which platforms does NewRank cover?

NewRank covers the major Chinese content ecosystems including WeChat, Douyin, Xiaohongshu, Bilibili and Weibo.

What are the main use cases of NewRank?

Brands use NewRank to discover and vet KOLs and content accounts across Chinese platforms, track content trends and competitor performance, execute marketing campaigns with creators and measure results. Content teams study daily rankings and industry reports to plan topics, while AI features assist with analysis and copy. It is standard infrastructure for anyone marketing through China’s content ecosystems.

Does NewRank provide industry reports?

Yes — NewRank publishes daily rankings, data-driven industry reports and content trend research covering the major Chinese content platforms.