BeautyPlus is a hugely popular selfie and photo editor for mobile and web, combining one-tap beautification, portrait retouching and a growing set of AI tools like enhancement and background removal.
BeautyPlus, from Pixocial Technology, started as a selfie camera and grew into a complete pocket photo studio used by hundreds of millions of people. Its signature tools smooth skin, reshape features naturally, apply makeup and whiten teeth while keeping portraits looking like real photos rather than plastic renders. Around that core sits a full editor: filters and stickers, collage makers, background replacement, object erasing and body editing, plus video editing for social clips. Newer AI features enhance resolution up to crisp HD output, generate AI portraits and artwork from photos, and remove or swap backgrounds automatically. The app is free to start with ads and some limits, and the same account works across iOS, Android and the web editor for quick desktop touch-ups. The editor is localized into many languages and tuned for speed on mid-range phones, which explains its especially strong following across Asia, Latin America and the Middle East as well as with younger social-first audiences worldwide.
BeautyPlus is freemium: the app is free with ads and limited premium tools. BeautyPlus Premium is sold as an in-app subscription, typically $6.99-$8.99/month or about $39.99/year, unlocking all features, premium content and an ad-free experience; exact prices vary by store and region.
Social media users, selfie lovers and casual creators who want polished portraits and quick AI enhancements on their phone without learning pro software.