Adzooma is a PPC management platform that audits your Google, Microsoft and Meta ad accounts and surfaces one-click fixes to cut waste and lift performance.
Adzooma’s core is its Opportunity Engine, which scans connected accounts against dozens of checks — wasted spend on keywords, underperforming ads, budget distribution, quality scores and more — and presents each finding as a concrete action you can apply or dismiss in seconds. Around that sit automation rules that pause or adjust campaigns when conditions are met, reporting that consolidates cross-channel results, and extra profiles for SEO and website health. Agencies use its multi-account view and marketplace to manage and win clients, while the free tier gives smaller advertisers genuine optimization help.
Adzooma is a Google Partner and Meta Business Partner, and its scoring is deliberately transparent: each recommendation shows the data behind it and the estimated impact before you apply anything. Automation rules can be built from templates or custom conditions, and reporting pulls SEO and website metrics into the same dashboard as paid performance. For agencies, white-label reports and the client marketplace make the platform a business development tool as well as an optimizer, and the free tier keeps core account health checks available indefinitely.
The Free plan (£0) includes monthly performance reports and a limited set of opportunities. Silver is £49/month with weekly reports and more optimization capacity, and Gold is £139/month with daily reporting and full features; annual billing saves around 20%.
Small businesses, freelancers and PPC agencies that manage Google or Meta ads and want audit-driven, explainable optimizations instead of a black-box bidding tool.