WordStream is a long-running PPC platform that helps small businesses and agencies improve their Google, Microsoft and Meta ads, and it is best known for its free ad auditing and keyword research tools.
Founded in 2007 and now part of LocaliQ, WordStream built its reputation on the Google Ads Performance Grader, a free audit that grades an ad account against industry benchmarks and highlights wasted spend. Its paid Advisor software turns the same analysis into a weekly routine: instead of digging through campaign data, advertisers get a prioritized list of quick fixes — the “20-Minute Work Week” — covering bids, budgets, keywords, ad copy and quality scores. WordStream also maintains a large library of free marketing resources and keyword tools used daily by marketers who never pay for the platform.
WordStream is also a research publisher: its advertising benchmarks, built from thousands of audited accounts, are widely cited for average click-through rates, conversion rates and cost per click across industries. The free graders cover Facebook Ads alongside Google Ads, and the resource library has made the company a default reference point for small-business PPC education.
The Performance Grader, keyword tools and most WordStream resources are free. The Advisor platform is sold as a subscription priced around your ad spend, and managed services are quoted individually. Pricing page not published with fixed tiers; contact sales for a quote.
Small and mid-size businesses and the agencies that serve them, especially advertisers who want a guided, time-saving way to keep search and social ad accounts healthy without hiring a full-time PPC specialist.