Attention

Attention is an AI sales intelligence platform that records sales calls and turns them into CRM updates, coaching scorecards, and deal insights — automatically.

Overview

Sales calls hold the truth about why deals stall, but most of that truth dies in reps’ memories. Attention (now at attention.com) records and transcribes calls, meetings, and emails, then uses AI agents built around your sales methodology to do the follow-through: filling CRM fields exactly as your process defines them, drafting follow-up emails from what was actually said, and grading every call against custom scorecards.

Its differentiator is cross-call analysis: managers can ask anything about their pipeline — why deals are slipping, where reps deviate from MEDDIC or Sandler — and get answers linked to real call snippets. Integrations span 200+ tools including Salesforce, HubSpot, and major dialers and recorders, and the platform supports multilingual recording and translation for global teams. Customers include Crunchbase and Aspire Technologies.

Key Features

• automatic CRM enrichment: call notes matched to your CRM fields and synced with one click, keeping opportunities current through the whole deal lifecycle.
• AI scorecards & coaching: every call scored against your methodology with rep-level analytics and real-time coaching during live calls.
• Custom deal scoring: customizable criteria surface at-risk deals and win/loss patterns across the pipeline.
• Cross-call intelligence: ask questions across every recorded conversation and get answers with linked call evidence.
• Automated follow-ups: AI-drafted follow-up emails generated from call content, ready for reps to send.
• 200+ integrations: CRMs, dialers, video platforms, and third-party recorders plug in without workflow disruption.

💳 Pricing

Attention does not publish pricing. Plans are custom-quoted by seat count and usage, typically sold to revenue teams via demo. Request pricing on the official site.

Who Is It For

Best for B2B sales and RevOps teams with real call volume who need CRM hygiene, methodology adherence, and coaching at scale. It is not a standalone CRM or a prospecting database, so pair it with your existing stack.