Koala

Koala is an AI-powered intent data platform that turns your website traffic into prioritized pipeline, helping sales teams reach the right accounts at the exact moment they show buying intent.

Overview

Built by ex-Segment leadership, Koala sits on top of your existing GTM stack as a buyer-intent layer. It de-anonymizes website visitors, unifies first-party product usage with third-party intent signals, and applies agentic AI to tell reps which accounts to work, what to say, and when to act.

Instead of drowning reps in signals from ten different tools, Koala compresses the workflow into “Plays”: target the right accounts, trigger on intent, qualify with AI research, enrich contact data, route to the right rep, and guide the outreach message. Customers like Segment, Retool, and Mintlify report that Koala-driven outbound outperforms every other channel for first meetings.

Key Features

• Prospect 360 identity resolution: automatically tracks page views and session time, resolving anonymous traffic to accounts and contacts across devices.
• ICP fit & intent scoring: models trained on your closed-won customers score every account on fit, while intent signals surface buying readiness.
• 30+ signal and enrichment sources: combines website, product usage, CRM, and third-party data in one unified view.
• Auto Outbound: automatically enrolls high-intent prospects into relevant sequences at the right moment, without hijacking existing conversations.
• AI account research & waterfall enrichment: agents research accounts (launches, hires, podcasts) and verify emails, LinkedIn profiles, and phone numbers.
• Play ROI analytics: tracks conversion per play and per rep, so RevOps can see exactly which motions generate pipeline.

💳 Pricing

Koala offers a free plan with 2 seats and 100 credits per month to get started, plus a 14-day free trial on paid tiers. Paid plans start around $200 per month and scale to custom enterprise pricing based on usage and seats. Check the official site for current plans.

Who Is It For

Best for SDRs, AEs, RevOps, and demand-gen marketers at B2B SaaS companies (especially PLG) that get meaningful website traffic and want to convert it into pipeline. Not a fit for companies with near-zero web traffic or teams that prospect purely from static databases.