People.ai

People.ai uses AI to capture sales activity data and reveal which accounts, contacts, and plays actually drive revenue.

Overview

People.ai automatically captures sales activity from email, calendar, and CRM systems, then maps it to accounts and contacts to show where teams are actually spending time. Its analytics reveal coverage gaps, buying committee engagement, and which plays correlate with won deals. Leaders use it for account planning and resource allocation, while ops teams use clean activity data to improve CRM quality. The platform turns scattered activity signals into structured revenue intelligence. Its clean activity data improves every downstream system, from forecasting to territory planning and compensation. Its machine learning models map activities to the right accounts even when CRM records are incomplete or inconsistent.

Key Features

• Automatic activity capture across email, calendar, and CRM
• Account and contact mapping with buying committee insights
• Coverage and whitespace analysis for account planning
• Play analytics showing which motions correlate with wins
• CRM data hygiene automation and enrichment
• Forecast-adjacent reporting on pipeline engagement
• Whitespace analysis that identifies accounts underserved relative to their potential

Pricing

People.ai is sold through annual enterprise contracts priced by seats and modules; pricing is provided after discovery. Implementations include data integration, CRM configuration, and enablement services to ensure activity data maps cleanly to revenue accounts. Contracts are scoped to organization size and integration complexity.

Who Is It For

People.ai serves revenue operations and sales leaders at enterprise B2B companies that need visibility into account coverage and seller activity. It fits organizations with large territories where manual activity tracking fails. Operations teams appreciate reduced manual CRM updates and better data trust. The platform pays for itself most visibly in territories where sellers were previously guessing which accounts deserved attention. Its dashboards help new leaders understand account landscapes quickly when they inherit large territories. Its reporting also supports fair performance comparisons across regions and segments.

FAQ

Is People.ai free to use?

No. People.ai is an enterprise platform with negotiated annual pricing.

Does People.ai offer an API?

Yes. People.ai integrates with CRM, email, and calendar systems through APIs and connectors to capture activity data.

How does People.ai compare to alternatives?

People.ai focuses on activity intelligence and account coverage, while Gong analyzes conversation content and Clari manages forecasting; the categories overlap but each leads in its core area.

How quickly does activity data appear?

Captured email, calendar, and CRM activity typically syncs within minutes to hours depending on system load and integration configuration.