Make

Make is a visual automation platform where teams build complex, branching workflows across apps with a drag-and-drop scenario editor.

Overview

Make represents automations as visual scenarios where modules connect apps, routers branch logic, and iterators process arrays of data. It handles sophisticated flows that include error handling, aggregation, and custom functions, which makes it popular with technical operations teams. AI modules can call language models inside scenarios to translate, summarize, or generate structured data from app events. The result is automation with more control than simple trigger-action tools while remaining accessible to non-developers. Scenario blueprints and templates accelerate setup for common processes like order management, lead routing, and content distribution. Template scenarios cover common processes like invoice handling and lead distribution, which cuts setup time for new automations.

Key Features

• Visual scenario builder with routers, iterators, and error handling
• Thousands of app modules with HTTP and webhook support for custom systems
• In-scenario AI modules for text generation, extraction, and classification
• Data stores and on-demand execution for stateful workflows
• Scheduling, queues, and execution history for reliable operations
• Team collaboration with shared scenarios, templates, and role controls
• HTTP and webhook modules for connecting internal systems without prebuilt apps

Pricing

Make is freemium with a free tier granting a monthly operations allowance, while paid plans scale by operations and add premium apps, priority execution, and team features. Higher tiers increase concurrency and scenario complexity limits; enterprise plans include advanced security and dedicated support. Higher tiers unlock teams, role permissions, and priority processing for production-critical flows.

Who Is It For

Make serves operations, marketing, and engineering-adjacent teams that need branching, data-heavy automation with fine control. It fits companies automating back-office processes where cost efficiency per operation matters. Operations engineers like that they can inspect and transform data at each step instead of treating flows as black boxes. Operations teams value that every execution is logged and replayable when debugging edge cases.

FAQ

Is Make free to use?

Yes. Make provides a free plan with monthly operations; paid tiers raise limits and unlock advanced features.

Does Make offer an API?

Yes. Make offers APIs and a developer platform for custom app modules and programmatic scenario control.

How does Make compare to alternatives?

Make is more visual and cost-efficient than Zapier for complex flows, while n8n offers self-hosting and code extensibility at the cost of more setup effort.

Can Make handle high-volume workflows?

Yes. Paid tiers raise operations limits and concurrency, and teams can design scenarios with error handling and queues for volume-heavy processing.