腾讯广告妙思 (Tencent AdMuse) is an AIGC creative platform built on Tencent’s Hunyuan model that produces advertising images, video, and digital human content.
AdMuse is Tencent Ads’ one-stop AI creative production platform, built on the Hunyuan large model. It supports text-to-image, image-to-image, product background compositing, digital human video, and one-click derivative variants sized for every Tencent ad placement. The platform links generation directly to ad submission, so approved creatives move into campaigns quickly and pass review with less rework. Its model understands Chinese advertising conventions and cultural references that global image tools often miss. The platform’s inspiration module surfaces trending creative patterns by industry and placement, giving teams a data-backed starting point before generation begins.
AdMuse is available to Tencent Ads advertisers with a freemium model: core generation features are accessible at no cost within the platform, while higher generation volumes and premium digital human capabilities are tied to advertising account activity and enterprise arrangements. Usage is tied to Tencent advertising accounts, so brands already investing in the ecosystem face little added cost.
AdMuse serves advertisers, agencies, and e-commerce merchants running campaigns across WeChat, Moments, and the wider Tencent ecosystem who need high creative volume in Chinese. It fits performance teams that want generation and delivery in a single pipeline. Creative review and submission are streamlined because output is formatted for Tencent placements from the start.
Core creative generation is offered free to Tencent Ads users, with premium capabilities and higher volumes tied to account tier and commercial agreements.
AdMuse is integrated directly with the Tencent Ads platform rather than a standalone public API; enterprise integration needs are handled through the ad platform.
AdMuse is deeply integrated with Tencent’s ad delivery and review process and understands Chinese market conventions, while global tools like AdCreative.ai cover more platforms but less Tencent-specific placement optimization.
Yes. AdMuse supports text-to-video and digital human video creation alongside image generation, with outputs formatted for placement across Tencent’s advertising inventory.