Hootsuite OwlyWriter

Hootsuite’s OwlyWriter AI generates social captions, post ideas, and content variations inside a full social media management suite.

Overview

OwlyWriter AI is Hootsuite’s generative writing assistant, embedded in a platform that already handles scheduling, monitoring, and analytics across major social networks. It drafts captions from a prompt or a link, rewrites top-performing posts, generates holiday and campaign content ideas, and adapts tone for each network. Because it sits inside Hootsuite, generated copy can be scheduled immediately with the rest of the calendar. Larger social teams use it to keep high publishing volume without expanding copywriting headcount. Because Hootsuite stores all brand assets and past performance, generated suggestions can reference what has already worked for the account. Generated copy can be adapted for different networks in a single pass, saving the manual rewriting that usually follows cross-channel campaigns.

Key Features

• AI caption and post generation from prompts, links, or past posts
• Content idea generation for campaigns, holidays, and product launches
• Tone and length adaptation per social network
• Top-performer repurposing that turns winners into fresh variations
• Unified scheduling, monitoring, and inbox within Hootsuite
• Team workflows with approvals and shared asset libraries
• Best-time-to-send recommendations informed by account-level engagement history

Pricing

OwlyWriter is available within Hootsuite’s paid plans, which are tiered by number of users and social accounts and offered with a free trial. Professional and Team plans unlock AI writing, scheduling, and analytics, while Enterprise adds social listening, advanced security, and premium support. Bundled plans make sense for teams already paying for scheduling, listening, and inbox management together.

Who Is It For

Hootsuite with OwlyWriter serves social media managers and marketing teams at small to large organizations that need publishing, listening, and reporting in one place. It is a fit for teams that already manage several brands or regional accounts. Agencies managing multiple brands can standardize AI usage while keeping each account’s tone separate and controlled. It is a practical choice for regulated brands because every post still passes through human review before publication.

FAQ

Is Hootsuite OwlyWriter free to use?

OwlyWriter is included with Hootsuite’s paid plans, which can be evaluated through a free trial before subscribing.

Does Hootsuite offer an API?

Yes. Hootsuite offers developer APIs and a large app directory for extending publishing, analytics, and workflow integrations.

How does Hootsuite OwlyWriter compare to alternatives?

OwlyWriter is a writing layer inside a broad management suite, while dedicated AI writers offer more copy depth and Buffer offers a simpler, cheaper publishing experience.

Does OwlyWriter generate images as well as text?

OwlyWriter centers on copy and content ideas, while image creation is handled through Hootsuite’s asset integrations and partner apps.