Shopify Magic embeds generative AI across the Shopify platform — product descriptions, email, image editing, and sidekick assistance — for merchants of every size.
Shopify Magic brings AI into the everyday work of running a store. Merchants generate product descriptions tuned to their brand voice, draft email campaigns, suggest FAQ answers, and edit product images — removing backgrounds or adding generated backgrounds — directly inside Shopify admin. Its Sidekick assistant answers questions about store data, drafts content, and executes routine store-management tasks conversationally. Because the features sit inside the platform merchants already use, there is nothing new to learn or integrate, and outputs reflect the store’s own products and settings. For small merchants without copywriters or designers, Magic compresses the content workload of running an online store from days to minutes, and larger teams use it to standardize content operations across catalogs. Shopify continues expanding Magic into operational surfaces — discount creation, analytics explanation, and workflow automation — positioning AI as a general layer across commerce operations rather than a single feature.
Shopify Magic features are included with Shopify plans at no extra cost, available across plan tiers. Underlying Shopify subscription pricing varies by plan level, with trial periods for new merchants.
Shopify merchants from solo sellers to large catalogs who want content and operational assistance embedded in their commerce platform rather than a separate AI tool to manage. It fits store owners whose product-launch pace is limited by content production rather than inventory or demand.