Tray is an AI-ready integration and automation platform where operations teams build sophisticated workflows with low-code visual tooling.
Tray sits between simple task automation and heavyweight middleware. Its visual builder assembles multi-step workflows across hundreds of SaaS and data systems, with branching, error handling, and reusable connectors. AI features include natural-language workflow building and LLM steps for summarization and classification inside processes. For RevOps and product teams, Tray’s embedded integration platform also powers in-app integration marketplaces for customers.
RevOps teams build workflows that survive real complexity: error handling, retries, and reusable connectors matter when revenue systems are involved. The AI builder lowers the entry bar, while embedded integrations let product teams ship connectors to customers.
Projects begin with connectors to the systems of record, then layer logic and error handling around the happy path. Shared libraries of tray steps let teams reuse what works, and embedded deployments expose curated integrations to customers without giving them the builder itself.
Operations teams appreciate that failure handling is visible and recoverable rather than silent: retries, alerts, and step-level logs shorten incident diagnosis. Governance features satisfy IT review, and reusable connector patterns let a small platform team serve a large internal customer base.
Documentation and reusable step libraries shorten the build for new integrations, and the platform’s monitoring makes failures visible before users notice. Governance controls satisfy IT review, which keeps deployment approvals moving in large organizations.
Tray is sold through commercial agreements with tiers for standard, professional, and enterprise automation needs.
RevOps, IT, and product teams automating complex cross-system processes and shipping integrations to customers. It fits teams automating complex processes and shipping integrations.