Emarsys (SAP Emarsys) is an omnichannel customer engagement platform with AI personalization for retail, e-commerce and loyalty marketing.
Emarsys helps consumer brands run personalized marketing across email, SMS, web, push and digital ads from a single platform. Its AI layer predicts customer behavior — next purchase, churn risk, product affinity — and automates the right message per person per channel. Pre-built tactics for retail verticals (win-back, replenishment, loyalty milestones) let teams launch proven strategies quickly, while analytics tie engagement to revenue. As part of SAP, it integrates tightly with commerce and CRM stacks, and is widely used by mid-size and enterprise retailers in Europe and globally.
Retail marketers launch prebuilt tactics — abandoned browse, replenishment reminders, loyalty milestones — and let predictive scores decide who receives what. Dynamic product recommendations personalize email, SMS and web experiences from the same customer profile, and revenue dashboards attribute sales to specific journeys. Seasonal peaks are handled with scaled campaign orchestration, and SAP integration keeps customer and order data synchronized for accurate targeting.
Emarsys is quote-based, priced by contact volume, channels and modules; prospects work with sales to scope packages, and onboarding services are typically part of the agreement.
It serves retail, e-commerce and loyalty-focused brands that need coordinated, personalized campaigns across channels with clear revenue attribution.
A fashion retailer launches replenishment and win-back tactics across email, SMS and web, with predictive scores deciding message and channel per customer. Product recommendations personalize every touchpoint from one profile, and revenue dashboards attribute sales per journey. Seasonal peaks scale through orchestration rather than manual campaigns, and SAP integration keeps order data accurate.
No — Emarsys is an enterprise platform sold via custom quotes and demos.
Yes, Emarsys exposes APIs and a developer ecosystem for data ingestion, personalization and campaign automation.
Against Klaviyo (SMB e-commerce) and Salesforce Marketing Cloud (broad enterprise), Emarsys sits in between with retail-specific tactics and SAP-aligned data integration.
Emarsys coordinates email, SMS, mobile push, web, in-app and digital advertising, all managed from unified customer profiles with per-channel engagement history.