Attention Insight uses AI to predict where users will look on a design, delivering attention heatmaps before usability testing.
Attention Insight applies deep-learning attention models trained on eye-tracking studies to static designs and mockups. Upload a landing page, banner or app screen and receive a heatmap showing likely visual attention, plus an attention percentage score for key elements. Teams use it to validate layouts early, compare design variants and catch hierarchy problems before building. It integrates with Figma so predictions happen inside the design workflow.
Attention Insight is a paid subscription scaled by the number of analyses per month, with agency and enterprise tiers.
UX designers, CRO specialists and agencies who want data on visual hierarchy before committing to user tests.
It is a paid tool with a trial; ongoing analysis requires a subscription.
Yes. API access lets teams run predictive attention analysis programmatically at scale.
It delivers eye-tracking-grade predictions in minutes for a fraction of the cost and time of real eye-tracking studies.
CRO teams score landing page variants before A/B tests to eliminate weak candidates early. Designers validate that hero CTAs dominate visual hierarchy. Agencies include attention heatmaps in pitch decks to justify design decisions. Product teams compare mobile screens for onboarding clarity without recruiting testers.
Predictions approximate real eye-tracking and miss context like user intent or motion design. Per-analysis pricing limits casual use. Figma’s built-in analytics, EyeQuant and UsabilityHub serve overlapping validation needs.
Attention Insight runs as a web app and Figma plugin where designers upload designs and receive heatmaps within minutes. API access enables batch analysis for agencies and product teams at scale. Reports export for stakeholder presentation. Onboarding is minimal — accounts, uploads and analysis parameters. Ongoing use is test-cycle driven: analyze designs before builds, compare variants and track how design changes affect predicted attention.
Attention Insight offers fast, affordable design validation that catches hierarchy problems before user testing. Predictions approximate real attention, so treat them as directional. CRO and UX teams will find the Figma integration especially practical.